PR WEEK

Date

2002

Description

"PR Week: The Greatest Campaigns Ever" Profile on the 1987 Understanding AIDS campaign. "Arguably the most successful health education campaign ever, the national AIDS mailing "Understanding AIDS" changed the way the disease was perceived by Americans, and caused a sexual revolution. Dictated by the US Congress in 1987, the Ogilvy PR campaign also included grassroots activities that specifically targeted Black and Hispanic Americans in order to curb the epidemic's spread."

Prevention; Education; Advocacy;

Source

Ogilvy, Centers for Disease Control and Prevention, America Responds To AIDS